In 2025, one fashion movement is stealing the spotlight in China — Guochao (国潮), often translated as “national trend” or “new Chinese style.” It’s more than just a fashion aesthetic; it’s a cultural ...

Tom Harper does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

After years of rapid growth, Asian—and particularly Chinese—luxury consumers are undergoing a fundamental shift.